Authors, you need one for each book you release, and sometimes for a full series when youve released all the books in that series. The first element to include in your epk is your bio. Feb 19, 2020 rachael kilgour does a stunning job of organizing her digital press kit page. Without it, all your promotional efforts could be wasted. You may be able to talk a good game and get people excited about your book, but when they ask for your press kit and see a measly, uninformative packet with a few clippings and nothing more, your buildup will fall flat. Essentially, if your media kit is doing its job, you should be updating it all the time. With the right mindset and an understanding of industry conventions, you can write a magnetic press release that is too good to pass up. And if you have mediarelated supporters, the makeawish foundation is a great example of how to acknowledge them.
If youve got some exciting events lined up then include them, but dont go. A book press release is an important part of your book marketing effort, you know it, i know it, the guy next door knows it. Bookers and festivals have different needs and word limits for bios, so its a good idea to include different versions. The original smpk an online press release platform or rather a social media press kit smpk platform where you can publish and distribute your press releases. The crisp white font she uses for her titles stand out against the dark background.
Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Putting together a digital press kit and would love to see examples of best in class press kits. Press release must answer questions about your book. B efore an author gets that allimportant magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit. This lends her press kit page a professional, tidy. Rowling, kathy reich, jodi picoult and emily griffin.
Dont send your kit out to your entire address book with the same boilerplate message. She is also the author of time between us, which has been published in over twenty countries. Please peruse our press kit for more information about fontainebleau miami beach and its captivating past and present. An electronic press kit or epk is a digital solution for showcasing the services or products of a business or individual. Choose a portion of the first chapter, or a sample from your best chapter. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. Return to book promotion tips printmobilefriendly version.
The main purpose of a media kit is to present yourself and your book as concisely. A press release is usually fairly short, 300500 words and is ideally one page, two tops. Although press releases vary a bit, it contains these basic elements. The 8 things that should be in every bands electronic. Hotels in miami beach fontainebleau miami beach press kit. Choose a chapter that reflects what the book is about. The press release is the centerpiece of any press kit and should be the first thing you focus on. See more ideas about media kit, author and press kit. In the event you cant hire a publicist, you will need to become your own publicist. This section is made up of sample interview questions and answers. How to create an author press kit wordserve water cooler. Press kit below are high resolution image files of my author photo and the covers for my books, as well as an abbreviated author biography, for the use of media and bloggers. For instance, tim ferris of the 4hour workweek fame, has a full media kit with press release, book summary and sample interview questions. If youre wondering exactly what you should you put in it, here are a few items that are very beneficial to any press kit for bands and musicians.
How to really write a press release that actually sells books, plus. This article provides you useful information on how to build a killer press kit template. Help them out by supplying them with 710 questions and sample. Youll get 15 media kit templates and assorted photo templates. A robust media kit, news releases, banners and badges, a request form, and blog content are all pulled together in one place. If you receive an award or accolade for your work, by all means add it to the credentials in your bio. For books that arent enrolled in select, publicists tend to include a pdf. How to write a press release for a book the happy self. Get the best deals on collectible vehicle press kits when you shop the largest online selection at. Fact sheet grand opening architecture dining lapis spa the shops at fontainebleau. If your ebook sales soar, write a new press release.
If you do not have the slightest of the ideas about what a media kit is or how. A welldesigned author press kit serves as an easytoread source of information about a particular book. A lot has been talked recently focusing on the value of media kits for blog owners in this digital world. Without a great headline, people are likely to pass your press release off as a boring, typical pr. Include your name, address, phone, and email address, and website. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the.
The goal is to convince folks to read this book and to share it with others. Get the press to take notice with a beautifullydesigned media kit editors and reporters get numerous press releases and media kits on a daily basis. Feel free to copy or adapt any of this for marketing your own books. Weve even shared some brilliant examples of media kits from real life creative professionals like you. The following comes from the publicity package for my book, half a man. In many cases, public relations specialists write bios and put together press kits, while some people or. How to put together a press kit a press kit is a package of information about the company and its products put together by an exhibitor for distribution to the news media. Offering an online press room has become a standard part of nonprofit websites. Once you have put together your media kit with the above items, you must keep it updated. After launching my social media and online book campaigns, i decided to. A strong press kit is crucial for effective book marketing. How to create a press kit for your indie movie the easy way. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the competition.
A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Bmw the ultimate driving machine press kit welcome pack dvd cd books. How to create a professional press kit in 8 easy steps writers. A press kit is the official document representing your film, which would be sent to, well, the press or any institute interested in featuring or presenting your film. You can also make promotional kits to help you shop around unreleased music to labels, book shows, or to have something professional to send. How to write a bio for a press kit pen and the pad. In it is a collection of company information and articles put together to address questions from the media, investors, potential clients and others. Why having a media kit could increase your press coverage. Make sure that you get their attention and interest with a media kit thats not only useful and informative, but also perfectly designed. I have so many that i enjoy reading from all different genres. A press kit refers to the promotional materials that are distributed to the press to generate publicity for a person or business. Lets look at what goes into a media kit for indie authors and poets. Press kits are often distributed to announce a release or for a news conference.
A wellstructured press kit template is essential if you want to succeed in your approaches to get press for your company, or if you want to include it with any press release. The good news is media kits are very easy to put together, and they. An author press kit is a package of information about a particular writer. Our media kit templates include everything you need to know about creating the major marketing package for your book, from start to finish. Your book is written, now make sure the world knows about it. A press release is an effective way to capture the attention of the media and other organizations that may have a particular interest in your book if. Facebook newsroom home news products company info directory media galle. Heres a brief overview of how to write a press release for a book. Why you need a media kit for your book and a sixstep guide to. Media kit for indie authors alliance of independent authors. What they are, why you need one, and how to use it to control your branding. And now, weve got a boat load of free media kit templates for you, courtesy of canva.
How to make a press kit plus a free press kit template. Rachael kilgour does a stunning job of organizing her digital press kit page. And if you took our course, how to land brand partnerships, you received our exclusive media kit template which you cant find anywhere else. Etsy is the home to thousands of handmade, vintage, and oneofakind products and gifts related to your search. She starts with a descriptive quote from billboard at the top. Many authors have no idea what these are or how to use them.
As the name suggests, a press kits main function is for press outreach, when promoting singles, albums, tours, etc. If you choose to create an electronic press kit, please keep all information including brochures and data sheets in a word document format versus a hard copy pdf so it is easier for a journalist or. Jan 21, 2017 a media kit is a basic document containing information about your latest book being released. For this reason, book press kits are really important to your book marketing efforts. Download this free press kit presentation template in pdf format. A mmeber of the order of canada, he lives in mississauga, ontario just outside toronto. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Nov 18, 2002 a press kit is like a resume for your company. Nov 20, 2015 how to write a press release for a book. While your press release will of course have been tailored to each and every media contact that you send it to, you should also have a generic one. Media kits indicate that you are a serious author with a book that. Sawyer has been interviewed over 350 times on radio, over 350 times on television, and countless times in print. By sharing media resources such as backgrounders, press releases and multimedia files, a press or media page helps your organization quickly respond to media inquiries and provide timely and accurate information. Award, the georgia peach book award, the buxtehuder bulle german youth literature award, and was a yalsa teens top ten pick.
If different materials or formats are needed, please contact me. We have formed a partnership with cision to distribute our clients press releases to the world because, simply put, cision is the best there is when it comes to results their premium package deliver. The authors photo may have to be replaced if it is no longer realistic. Under that, she includes her bio, photos, and music in clear columns. The ultimate book press release template free download.
Make time in your busy schedule to look over it often at least once a month for the first six months or so after your book launch. If the festival acceptance is a foot in the door, your kit is an outstretched hand. Feb 05, 2016 in this video i talk about an oftenoverlooked marketing toolpress kits. May 28, 2014 a welldesigned author press kit serves as an easytoread source of information about a particular book. It can be a standalone item to be mailed out to media outlets or it can be the foundation upon which the rest of your publicity package is built. The goal of a press kit is the same as public relationsmake it easy to tell the story, says jordan lampe, director of communications at payments company dwolla. I promised you some pr templates so ive been searching for awhile. Of course, the authors unique skills should be highlighted as well, because media outlets need a reason to interview an author other than the fact that their. Marketing, entrepreneur the ingredients of a press kit. No matter what youre looking for or where you are in the world, our global marketplace of sellers can help you find unique and affordable options. Jul 19, 2016 a band can get tons of mileage out of a good press kit, or epk electronic press kit. In this video i talk about an oftenoverlooked marketing toolpress kits. Press releases are similar to other content in that it needs a captivating headline.
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